Nicole Arbour sparks controversy by claiming Jelly Roll and Bunnie XO’s divorce is just a “media stunt” ahead of their next big career move.

The divorce of Jelly Roll and Bunnie XO, one of country music’s most recognizable couples, has become the center of a new wave of controversy after comedian Nicole Arbour publicly claimed that their separation could be part of a larger publicity strategy. According to Arbour, the former couple may be using the highly publicized breakup to create attention before announcing a new professional project.

“Jelly Roll and his wife will create a PR scandal,” Arbour told The Post while discussing her ongoing criticism of the country star. “I believe this divorce is.”

“They create a giant scandal with the press that they get off of, then launch something,” she continued, suggesting that the timing of the divorce announcement could be connected to a future career move.

The comments immediately added another layer to an already highly discussed situation surrounding Jelly Roll and Bunnie XO, who announced their separation after nearly a decade of marriage. While the couple has presented the split as peaceful, Arbour’s accusations have revived conversations about the singer’s public image, past controversies, and the complicated relationship between fame, personal struggles, and media attention.

Nicole Arbour, a comedian and online personality known for her outspoken commentary, has been publicly criticizing Jelly Roll for years. Her conflict with the singer intensified after she released a diss track titled “Cosplay Christian,” in which she accused the Grammy-nominated artist of presenting a false image of faith and personal transformation.

Arbour previously claimed that Jelly Roll, whose real name is Jason Bradley DeFord, was involved in serious misconduct. In her Instagram series titled “The Jelly Roll Files,” she alleged that the singer verbally attacked her and claimed she had filed a police report following an incident. However, authorities reportedly confirmed that no charges were filed, and sources close to the situation disputed the accusations.

Despite the lack of legal action, Arbour continued speaking publicly about her allegations and claimed that she and Jelly Roll’s team had attempted to resolve the situation privately before she released her song.

“They sent me a hush money deal,” she alleged. “I said, ‘F–k you guys,’ and dropped ‘Cosplay Christian.’”

The release of the track became another chapter in the ongoing public dispute between the comedian and the country star. Arbour said the song was intended to criticize what she described as a contradiction between Jelly Roll’s public identity and his past.

Beyond the personal accusations, Arbour also claimed that the controversy affected Jelly Roll’s professional opportunities. She alleged that some business partnerships and concert-related opportunities were impacted after her statements became public.

“I was told one of his main sponsors quit because she wouldn’t work with him after seeing my videos,” Arbour claimed.

“People in his team told me that he started losing brand deals, and the ticket sales for his concerts went right down if they didn’t have to be completely canceled,” she added. “They’re giving away 1000s of tickets to all of his shows with Post Malone.”

Representatives for Jelly Roll declined to comment on Arbour’s specific claims and instead pointed to her previous legal disputes, including lawsuits involving other public figures that were dismissed.

The controversy arrives at a major turning point in Jelly Roll’s career. The singer, known for his emotional storytelling and honest approach to topics such as addiction, recovery, mental health, and personal redemption, has built a massive following by sharing his difficult past and transformation journey.

Before becoming a country music success story, Jelly Roll faced numerous struggles, including legal troubles during his younger years. His personal history became a central part of his artistic identity, allowing fans to connect with his music on a deeper level. Songs such as “Save Me” helped establish him as an artist who openly addressed pain, regret, and second chances.

His rise from a troubled past to mainstream recognition became one of the most discussed comeback stories in modern country music. He gained recognition not only for his voice but also for his willingness to discuss personal battles that many celebrities often keep private.

Bunnie XO, whose real name is Alisa DeFord, also played a significant role in shaping their public image as a couple. Known for her podcast “Dumb Blonde,” Bunnie built her own audience through conversations about relationships, mental health, life experiences, and personal growth.

The pair’s relationship became popular among fans because of their openness about their unconventional love story. They often spoke publicly about their struggles, including Jelly Roll’s past and their hopes for building a family together.

Their marriage, which lasted around ten years, was frequently portrayed as a partnership based on loyalty and acceptance. Bunnie supported Jelly Roll during his transformation into a mainstream artist, while Jelly Roll often credited her with standing beside him during difficult periods.

However, their separation marked a surprising change for fans who viewed them as one of entertainment’s more authentic couples. When announcing the split, Bunnie emphasized that the decision was made with respect and understanding.

On her “Dumb Blonde” podcast, she explained that she and Jelly Roll were “ending [their] marriage on the best possible terms.”

She also shared that despite the divorce, they still hoped to have a child together after previously opening up about their challenging IVF journey. The couple’s decision to continue supporting each other added complexity to the public reaction, as their separation did not follow the typical narrative of a celebrity breakup.

While Nicole Arbour’s claims have fueled speculation, neither Jelly Roll nor Bunnie XO has suggested that their divorce is connected to a promotional campaign. Instead, they have continued presenting the situation as a personal decision between two people who remain connected despite ending their marriage.

For Jelly Roll, the moment represents another chapter in a career that has always been shaped by public discussion. From his past struggles to his success in country music, his story has often existed under intense media attention.

The latest controversy highlights how difficult it can be for public figures to separate personal events from public perception. As Jelly Roll and Bunnie XO move forward separately, the attention surrounding their divorce continues to raise questions about fame, relationships, and the challenges of maintaining authenticity in the spotlight.